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Hey sustainability exec, are you sure you meant to say that?

By | July 8, 2011, 9:19 AM PDT

With every month, more big businesses are making the decision to create corporate social responsibility (CSR) or corporate sustainability reports. No matter which reporting guidelines they are using, a new report from independent market research firm suggests that more of them are seeking an outside affirmation or blessing that the information they are publishing is accurate.

Aside from the financial and risk management implications of sustainability reporting, companies are also seeking to avoid operating afoul of increasingly stringent rules regarding green marketing. Sustainability assurance can offer another safety check here, as well.

The Verdantix report, “Green Quadrant Sustainability Assurance (Global),” suggests that there are two really good reasons to “buy” assurance of sustainability reporting, which is akin to a financial audit.

  1. It will add credibility when the information is communicated outside the company
  2. It will help provide a reality check internally, pointing up areas that might need more attention or processes that might need adjustment

James Beresford, the Verdantix analyst who authored the report, said sustainability programs are becoming much more material to corporate financial results. That’s one reason why you see some of the tradition audit firms, notably PwC and KPMG, emerging as popular choices for sustainability assurance.

Beresford noted:

“Heads of sustainability, [environmental health and safety] directors and CSR directors  have typically purchased assurance of sustainability reports, [greenhouse gas] inventories and environmental management systems from a wide variety of providers. Our research found that sustainability risks tied to corporate reputation and compliance are on the rise. So CFOs are getting more involved in the selection of assurance providers. This is one reason why firms increasingly buy sustainability assurance from the Big Four audit firms.”

According to Verdantix, the top companies in this space are Bureau Veritas, Deloitte, DNV, Ernst & Young, KPMG and PwC.

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Heather Clancy

About Heather Clancy

Heather Clancy is a contributing editor for SmartPlanet.

Heather Clancy

Heather Clancy

Contributing Editor, Business

Heather Clancy has written for United Press International, ZDNet, Entrepreneur, Fortune Small Business, the International Herald Tribune and the New York Times. She holds a degree from McGill University. She is based in New Jersey.

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Heather Clancy

Heather Clancy
Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I'm also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I'm covering in my blog.

She writes for SmartPlanet and is not an employee of CBS.

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+2 Votes
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Greenwash
"1.It will add credibility when the information is communicated outside the company
2.It will help provide a reality check internally, pointing up areas that might need more attention or processes that might need adjustment"

...and perhaps help avoid like-situations which was recently reported By Andrew Nusca | June 9, 2011, 1:38 PM PDT.

http://www.smartplanet.com/blog/smart-takes/sustainability-author-lashes-out-at-dow-for-water-abuse/16882

Don
Posted by Don Dewiel
8th Jul
+2 Votes
+ -
Great addition
thanks Don
Posted by Heather Clancy
8th Jul
+1 Vote
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Thank you very much
Well done! Thank you very much for professional templates and community edition
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Posted by yarinsiz
Updated - 25th Aug
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