Follow this blog:
RSS

GM refuels sustainability goals

By | January 25, 2012, 12:30 PM PST

Earlier this month, General Motors released its first corporate sustainability report since being reborn as the GM Company. The update recaps many accomplishments from 2010 and 2011, notably its ability to reach zero-waste-to-landfill status at 81 manufacturing sites. More important, it sets out a new set of environmental commitments being made by the automaker.

Those goals, led by its mission to reduce energy intensity by another 20 percent between now and 2020, are being made in a very specific context. Money saved can be money reinvested. GM CEO Dan Akerson notes that every dollar saved through an energy-efficiency, recycling or other operational sustainability measure, can be poured back into research and development budgets.

He says in the report: “Profits enable reinvestment — in R&D to reimagine a car’s DNA; in cleaner, more fuel-efficient technologies; in plants that better conserve resources; in improved vehicle safety; in job creation and stability; and in the communities in which we live and work.”

There are several new agenda items that GM is committing to publicly. Here’s a recap (unless otherwise stated, all of these goals are set for 2020):

  1. Reduce energy intensity and carbon intensity from facilities by 20 percent
  2. Use 125 megawatts of renewable energy
  3. Reduce  by 10 percent volatile organic compound emissions related to assembly painting (no timeframe given)
  4. Cut back on water intensity by 15 percent (no timeframe)
  5. Reduce total facilities wast by 10 percent and work to achieve 100 landfill-free manufacturing sites and 25 landfill-free non-manufacturing sites (no timeframe)
  6. Promote one community outreach project per plant on an annual basis related to energy or the environment
  7. Earn Wildlife Habitat Certification for GM manufacturing sites, as feasible

The video below features Mike Robinson, GM’s vice president of sustainability and global regulatory affairs, with additional comments about the automaker’s sustainability agenda:

Start your week smarter with our weekly e-mail newsletter. It's your cheat sheet for good ideas. Get it.

Heather Clancy

About Heather Clancy

Heather Clancy is a contributing editor for SmartPlanet.

Heather Clancy

Heather Clancy

Contributing Editor

Heather Clancy has written for United Press International, ZDNet, Entrepreneur, Fortune Small Business, the International Herald Tribune and the New York Times. She holds a degree from McGill University. She is based in New Jersey.

Follow her on Twitter.

Heather Clancy

Heather Clancy

I am fascinated about how businesses of all sizes can transform their operations through technology -- not just to make themselves more efficient, but to rise above their competitors. That's the theme for my two ZDNet blogs, Small Business Matters and Next-Gen Partner. For SmartPlanet, I'm focused on profiling inspirational and controversial business leaders who have great leadership lessons to share. I also write regularly and passionately about corporate social responsibility and sustainability issues for GreenBiz.com.

Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where an engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology or moderating Webcasts. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and topics that I cover in my blogs.

She writes for SmartPlanet and is not an employee of CBS.

If you liked this, don't miss...
The discussion hasn’t started yet. Why don’t you begin it?
Formatting +
BB Codes - Note: HTML is not supported in forums
  • [b] Bold [/b]
  • [i] Italic [/i]
  • [u] Underline [/u]
  • [s] Strikethrough [/s]
  • [q] "Quote" [/q]
  • [ol][*] 1. Ordered List [/ol]
  • [ul][*] · Unordered List [/ul]
  • [pre] Preformat [/pre]
  • [quote] "Blockquote" [/quote]

Join the SmartPlanet community and join the conversation! Signing up is fast and free. Don't wait -- we want to hear your opinion!