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GIS software helps home shoppers do homework on school zones

By | June 2, 2010, 6:15 AM PDT

A friend of mine owns a fabulous penthouse apartment on the upper east side of New York City, one that she and her husband bought something like 10 years ago, before they had begun to contemplate having children. When their daughter arrived and they started thinking about schools, they were quite shocked to discover that their home was actually zoned into one of the worst-performing districts in Harlem. Not at all what they expected, and they spend months and thousands of dollars figuring out an alternative.

Now, my friends weren’t exactly planning for their daughter. But we all know that schools districts are one of the primary reasons that people buy homes in certain zip codes. If you’re off by even one block, it can make a huge difference — not only in where your child will be getting an education but in what you can expect to cough up for taxes. Quite frankly, in states like mine (New Jersey), this is even a bigger deal right now.

In any event, people care. Even I care, and I don’t have any children.

That’s why I was intrigued to hear about a new geographic information system (GIS) software application from Maponics that includes very specific information about the school attendance zones associated in public school districts. The application, Maponics School Boundaries, also includes private and public school locations and profiles.

The reason this is apparently so compelling is that, today, would-be home buyers have to research this information at the local level. Much of this information is self-reported and there aren’t any maps showing specific zones around a given school that send students. Maponics will be working with local school districts to collect this information and keep it updated. In a statement, Maponics CEO Darrin Clement said, “This product represents an important milestone for Maponics and addresses a fundamental demand in the real estate industry to establish a direct association between properties and corresponding school attendance zones.”

eNeighborhoods, which is a Webs site service that supports pretty much every big name real-estate company and franchise you can think of, plans to include this information in its software for real-estate professionals. Here’s a comment from the company’s vice president, Andy Woolley:

“With their school boundaries product, Maponics is providing the means for parents to quickly and easily see public school options relative to property locations. This addresses a fundamental need in real estate search, and we are actively looking at how we’d incorporate the school boundary data into our real estate search to offer a better user experience.”

The initial release contains information for 20 percent of the K-12 student population in the United States, and 100 percent coverage at the school district level (although maybe not the specific schools within that district). Maponics says plans to keep increasing the student population covered by more than 20 percent per quarter until it covers the entire student population.

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Heather Clancy

About Heather Clancy

Heather Clancy is a contributing editor for SmartPlanet.

Heather Clancy

Heather Clancy

Contributing Editor, Business

Heather Clancy has written for United Press International, ZDNet, Entrepreneur, Fortune Small Business, the International Herald Tribune and the New York Times. She holds a degree from McGill University. She is based in New Jersey.

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Heather Clancy

Heather Clancy
Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I'm also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I'm covering in my blog.

She writes for SmartPlanet and is not an employee of CBS.

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