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Food service company challenges chefs to source locally

By | September 3, 2010, 5:46 AM PDT

The world of corporate food service — ala your company cafeteria — isn’t always glamorous, but it can’t definitely make an impact on habits. That’s a philosophy being embraced wholeheartedly by Bon Appetit Management, which runs more than 400 corporate and university cafes in 30 different states. Through its Farm to Fork program, Bon Appetit has a goal to source food from up to 1,000 small owner-operated farms near its food service locations by 2011.

Bon Appetit team members help with produce at a local farm.

Bon Appetit team members help with produce at a local farm.

Farm to Fork stipulates that its operations should buy as much as possible from agricultural, dairy and meat operations that are located within 150 miles of its kitchens. That philosophy also applies to the cooking oils used to prepare meals. Get ready for this: Farm to Fork is a program that has been in place for more than a decade, so this isn’t just some self-serving reaction to current interest in the localvore trend.

The latest twist on Bon Appetit’s quest to source locally is its sixth annual Eat Local Challenge, being held on Sept. 28, 2010. Meals being produced that day are supposed to be 100 percent source from local ingredients — with the exception of the salt! In the spirit of things, the company will give away an iPad to a randomly selected Facebook fan of Bon Appetit Management. All you have to do is post a menu that uses only locally source ingredients. In addition, four Bon Appetit Management employees (there are 10,000 of them) can earn a day off for preparing a 100 percent locally source meal during the entire month of September. So, the agri-sustainability mindset isn’t something that is just being pushed down by upper management.

But, here IS upper management’s mindset, in the form of a quote from Fedele Bauccio, the CEO of Bon Appetit Management:

“When pushed to the challenge, professional chefs and at-home cooks alike can discover terrific new dishes and serve exciting, flavorful meals. When you use farm-fresh tomatoes, sustainably-grown greens, and organic poultry, you see a clear advantage these foods have over their factory-farm counterparts. These are the methods and meals our grandparents once employed and enjoyed.”

Are you listening “Top Chef?” Incidentally, as I was searching around for other links, found a reference to a list of chefs around the country that are focused on sustainable cooking.

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Heather Clancy

About Heather Clancy

Heather Clancy is a contributing editor for SmartPlanet.

Heather Clancy

Heather Clancy

Contributing Editor, Business

Heather Clancy has written for United Press International, ZDNet, Entrepreneur, Fortune Small Business, the International Herald Tribune and the New York Times. She holds a degree from McGill University. She is based in New Jersey.

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Heather Clancy

Heather Clancy
Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I'm also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I'm covering in my blog.

She writes for SmartPlanet and is not an employee of CBS.

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