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Down the drain? New report from Oracle examines attitudes about water conservation

By | January 11, 2010, 11:31 AM PST

Just returned from 10 days on the island of Ambergris Caye, a scuba diving mecca off the coast of Belize, where I added another 14 dives to my log book. So it seemed particularly appropriate to pick up a report released this morning by Oracle about the need for a “smart grid” focused on better managing our most precious natural resource, H20.

According to the Environmental Protection Agency, 36 states could face a water shortage by 2013, which isn’t really a surprise considering that the average American uses 100 gallons of water a day at home. (Now I’m feeling really guilty about the laundry I just did!) The bigger problem, however, is that somewhere between 5 percent and 10 percent of Americans have water leaks in their house, and this is where the new Oracle report steps in. (Here’s the source link for these and other stats.)

The report, called Testing the Water, discusses a survey conducted with two very different sets of constituents/interested parties: 1,200 water consumers and 300 water utility managers in the United States and Canada.

According to the findings, more than three-quarters of consumers are concerned about water conservation. Almost 70 percent think they could find ways to reduce their water consumption and about the same number believed having access to additional usage data would help with this goal.

Approximately 68 percent of the water utility managers who were surveyed likewise believe smart meters or other smart grid technologies could play a role in promoting water conservation, but only one-third of those survey were actually looking into installing these technologies. The two most important benefits of smart meter technologies, according to the managers, are leak detection tools and usage monitoring applications.

So why aren’t more utilities jumping on smart meter technology?

According to the Oracle survey results, capital costs and operating costs are the top two concerns, followed by the reliability of current technologies.

Considering the water that COULD be saved by putting in place data-driven conservation plans — Oracle figures this could be an estimated 1.3 trillion gallons of water in the United States and Canada alone — inaction may end up cost water utilities more money in the long run.

In any event, you can better that smart grid applications targeting water conservation will steal a lot of headlines this year — especially as shortages consume state legislatures’ agendas.

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Heather Clancy

About Heather Clancy

Heather Clancy is a contributing editor for SmartPlanet.

Heather Clancy

Heather Clancy

Contributing Editor, Business

Heather Clancy has written for United Press International, ZDNet, Entrepreneur, Fortune Small Business, the International Herald Tribune and the New York Times. She holds a degree from McGill University. She is based in New Jersey.

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Heather Clancy

Heather Clancy
Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I'm also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I'm covering in my blog.

She writes for SmartPlanet and is not an employee of CBS.

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