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Designing green: Digital prototyping aids construction of Australian recycling facility

By | February 2, 2010, 1:31 PM PST

An Australian design services firm, ideas*, decided it was only appropriate to think green when it took on the job of imagining a new recycling facility for the Alex Fraser Group. So it turned to Autodesk Inventory to prototype the new building digitally, assessing the impact of certain building materials along the way.

The new facility in Victoria, Australia, is roughly the size of four football fields in length. It is focused on recycling discarded construction and demolition materials – an estimated 1 million tons per year. By using these recycled materials produced by Alex Fraser, builders can in turn reduce the environmental impact of their own construction projects.

Autodesk Inventor allowed Alex Fraser to minimize the impact of designing and building facility by letting the 14 different fabricators on the project share their ideas digitally, cutting down on the carbon impact that would have been tied to in-face meetings amongst this group. Different input was needed to design the different features of the plant, such as its “dual jaw crusher” for mashing down materials into workable chunks and separation system for divvying up component as they are broken down.

Here’s some insight from the managing director of ideas*, Michael Percy:

“All team members used Inventor to create digital prototypes, enabling faster design decisions and improvements earlier in, and throughout, the design process. The result was a greatly improved system, with less costly rework and modifications during installation and commissioning.”

The whole project took roughly 10 months from imagination to installation.

So, not only was using digital prototyping a smart environmental idea, it also made business sense.

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Heather Clancy

About Heather Clancy

Heather Clancy is a contributing editor for SmartPlanet.

Heather Clancy

Heather Clancy

Contributing Editor, Business

Heather Clancy has written for United Press International, ZDNet, Entrepreneur, Fortune Small Business, the International Herald Tribune and the New York Times. She holds a degree from McGill University. She is based in New Jersey.

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Heather Clancy

Heather Clancy
Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I'm also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I'm covering in my blog.

She writes for SmartPlanet and is not an employee of CBS.

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