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Could you do more good in the non-profit sector? Maybe, maybe not.

By | December 21, 2009, 3:14 PM PST

The good-deed doer in me occasionally incites a moral debate prompting me to consider what it would be like to work for a non-profit organization, like one of the green causes I write about, rather than working for-profit for little ole me. Actually, not just for me but for one of the my clients such as this very same blog site.

Like many people who ask themselves this question, I have this niggly feeling that I could be affecting more change by doing something different with my communications skills.

So far, I haven’t taken the plunge primarily because I watched a really smart person whom I respect very much move over to the non-profit sector only to move back into media several years later for the very simple reason that she needed more financial stability than her present position could afford. Since I sort of appreciate financial stability, I’ve stopped short of exploring this option.

But now I know how to ask myself that question more methodically the next time I’m thinking about it, thanks to a blog post over at the Harvard Business Review blog site that was written by Wayne Luke, partner with The Bridgespan Group, a consulting company to non-profits and philanthropic organizations that is itself a non-profit.

In his post, “Move to a Non-Profit? First, Ask Yourself These Three Questions,” Luke shares the self-reflection that convinced him to leave his position in the commercial sector in 2008 (he has held a variety of top-level corporate recruiting positions) and move over to the non-profit world. He’s now in charge of BridgeSpan’s talent-matching service (I love the subtle nuances of that name vs. recruiting). Here are the three most important positions you must ask yourself first, according to Luke:

  1. Why do you really want to make this move? If you see this as just another way to expand your job search options, think again.
  2. How do you feel about your current non-profit involvements, whether as a volunteer or board member? For that matter HAVE you volunteered?
  3. What do other think of your plans to switch? If your friends and people you trust can SEE you in this position, that says alot.

Frankly, I consider myself blessed to be writing about pretty much the most fascinating business beat that any journalist could wish for — green technology and sustainable business. For now, at least, I feel like I’m doing my good writing for a for-profit organization like CBS/CNET/ZDNet than otherwise. Which sort of answers the question about where I should be right now in my career.

The intensely cool news is that corporate sustainability positions allow those who feel really passionately about a cause to take on that cause under the umbrella of a commercial organization, which might have more money to spend than a non-profit on affecting change. Of course, with that change WILL be a corporate agenda, so that’s the trade-off (if you view it that way).

And there is always the reverse: Now more than ever, non-profits will find seasoned and smart business executives who have a wealth of experience in the corporate world and who could bring a new commercial perspective to their activities.

Frankly, there’s a wealth of opportunities to do-good in either the for-profit or non-profit world.

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Heather Clancy

About Heather Clancy

Heather Clancy is a contributing editor for SmartPlanet.

Heather Clancy

Heather Clancy

Contributing Editor, Business

Heather Clancy has written for United Press International, ZDNet, Entrepreneur, Fortune Small Business, the International Herald Tribune and the New York Times. She holds a degree from McGill University. She is based in New Jersey.

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Heather Clancy

Heather Clancy
Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I'm also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I'm covering in my blog.

She writes for SmartPlanet and is not an employee of CBS.

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RE: Could you do more good in the non-profit sector? Maybe, maybe not.
In order to do "good" (?) you should or must control the resources (money). Money is an indication of your work.
Posted by Thomas907
22nd Dec 2009
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Most non-profits are over rated.
Non-profits have gotten a reputation as places where fat cats get big pay checks and do nothing but fund raise to pay themselves.

Many non-profits spend over 50% of the funds they raise on administrative salaries and are little more than tax shelters for those who run them.

One big example of this is ACORN where the founder hid from the board of directors his brother?s theft of over $5 million while the guy was pulling in a base pay of over $100,000.

And then there were the sisters who ran a Salvation Army thrift store and stole over $200,000 worth of donated clothes for personal use and profit.

Even the famous White House party crashers have a non-profit that is under fire for fraud.

The examples are everywhere.
Posted by Hates Idiots
22nd Dec 2009
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RE: Could you do more good in the non-profit sector? Maybe, maybe not.
There's another alternative you don't discuss. That's working for a double or triple bottom line company, a for-profit seeking social and or environmental returns that are as important to the firm as making money. There are a growing number of these enterprises, funding sources and business incubators aimed at them.

Social enterprise founders determine whether their mission is better served by a for-profit or non profit; not every mission is suited to a for-profit.

For-profits don't have to look for hand-outs and can become self-sustaining. Plus, employees tend to have more skin in the game, to use a cliche.

To learn more about the sector, there's my blog, Not Only for Profit, which looks at social enterprise and other issues related to small business and entrepreneurship. I'd also recommend going to the B Lab web site. It's a non profit (example of an organization that decided non profit was best) that rates triple bottom line companies.

Anne Field
Not Only for Profit
http://trueslant.com/annefield
Posted by annearf
22nd Dec 2009
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Define "good".
When I chose to work at a non-profit it was matter of balance.
I accepted a bit less money than I might have otherwise earned in
order to support a mission I believed in.

I benefit by knowing that my actions somewhat increase the good in
the world I need feel no shame for doing something I did not believe
in simply to fatten my bank account.
Posted by richard233
22nd Dec 2009
0 Votes
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You can probably do more "good" for the world by...
...deploying your free time and resources outside of work.

Having consulted for a few "non profit" companies, it's my experience
that the only difference between most (not all) is that "non profits"
don't have to pay dividends to shareholders.
Posted by JohnMcGrew@...
22nd Dec 2009
0 Votes
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RE: Could you do more good in the non-profit sector? Maybe, maybe not.
Money, money, money. It doesn't matter what leadershipo is
scraping the bottom of the barrel in the Ethics Department:
torture, Star grials, reversion of civil rights to pre-Crusade,
pre-inquisition ide4als for "consent of the governed" and "freedom
of conscience."

The corporate ideal is, "profit, profit, profit." What the human
or civil or environmental cost does not matter. How physical
existence hooks into the subjective existence, cosmic existence is
a non sequitor.

I charge that the people who run corporations are so abysmally
ignorant of cosmic realities, they cannot brag their derrieres with
both hands. They arel so short-sighted and so mercenary, they don't
CARE how they compromise this planet, this society, these humans.

And that's how I feel about it. Corporatism sucks! Corporations
need to be STRIPPED of their human legal privileges,. STRIPPED!!
Posted by EmilyCragg
22nd Dec 2009
0 Votes
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RE: Could you do more good in the non-profit sector? Maybe, maybe not.
Managing a project work in an environment where you have tight budgets and no budgets in NGO org is not that same like a corporate scenario where one might have done great things at work with financial aspects taken care by a company. But in case people joining from corporate circles can bring valuable asset which is called 'GOOD WILL' which brings wealth without much efforts to any NGO. Yes that wealth can be utilised in NGO work along with the expertise one brings with him.

So its worth to hire a professional or a professional with vast experience from corporate world can take up such challenges to do some good work for the welfare of society.
Posted by shastree
25th Dec 2009
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