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Consumers, utilities both taking it slow with smart grid

By | March 26, 2010, 10:49 AM PDT

There’s been plenty o’ news this week related to the smart grid, but perhaps the most illuminating tidbits for me have to do with perceptions from both sides of the fences — energy consumers and utility executives — on what exactly it will be good for. And when.

I just wrote about the utility side of the equation this morning over on my GreenTech Pastures blogs, which feature some information by two separate surveys that have been released by Oracle and Microsoft, respectively. From their standpoint, the smart grid will ultimately help with operational efficiency, but only about 20 percent of utilities today are actually in the middle of a system-wide smart grid rollout. About half or them are piloting or testing pieces with discrete applications. Kind of makes you wonder exactly how that $4.5 billion that has been earmarked by the Obama administration is being spent, no?

In that respect they are ahead of consumers, according to a survey released this week by General Electric (one of the biggest potential players in the smart meter and smart appliance world). GE’s poll found that only about 20 percent of consumers today are familiar with the term “smart grid,” although they do think it’s time to update the nation’s electricity distribution system. GE survey respondents who DID know the term thought of it in a positive way, believe that the smart grid could help us make more educated decisions about power consumption. The new Smart Grid Consumer Coalition was formed this week to help prod things along in terms of education, research and awareness.

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Heather Clancy

About Heather Clancy

Heather Clancy is a contributing editor for SmartPlanet.

Heather Clancy

Heather Clancy

Contributing Editor, Business

Heather Clancy has written for United Press International, ZDNet, Entrepreneur, Fortune Small Business, the International Herald Tribune and the New York Times. She holds a degree from McGill University. She is based in New Jersey.

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Heather Clancy

Heather Clancy
Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I'm also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I'm covering in my blog.

She writes for SmartPlanet and is not an employee of CBS.

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