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Chemistry of sustainability: Giants could increase cash flow by adjusting practices

By | February 24, 2010, 5:28 AM PST

A survey released by a research team in Europe takes a peek into the performance of some of the world’s largest chemical companies and extrapolates how well those companies might do if they paid more attention to sustainable business practices

The study, with the scintillating title “Sustainable Value Creation by Chemical Companies,” found that Air Liquide (of France) and BASF (of Germany), which both have strong sustainability programs, are using their resources up to five times more efficiently than their competitors. That means they are generating more cash flow.

What it also means is that they are using one of the world’s most precious resources, water, more responsibly than their rivals. We all beat ourselves up over energy efficiency today, but water usage will absolutely dominate more business case studies and more media coverage moving forward.

The research team actually calculated a sustainable value for the all the companies studies. This takes into the account the following: total assets, water usage, chemical oxygen demand of waste water, hazardous waste creation, emissions of greenhouse gases and volatile organic compound, and social factors such as accidents.

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Heather Clancy

About Heather Clancy

Heather Clancy is a contributing editor for SmartPlanet.

Heather Clancy

Heather Clancy

Contributing Editor, Business

Heather Clancy has written for United Press International, ZDNet, Entrepreneur, Fortune Small Business, the International Herald Tribune and the New York Times. She holds a degree from McGill University. She is based in New Jersey.

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Heather Clancy

Heather Clancy
Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I'm also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I'm covering in my blog.

She writes for SmartPlanet and is not an employee of CBS.

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Cash Flow
More cash flow availability is almost always a good thing for a company. In this case, responsible companies are reaping the rewards and are able to do more things. Cash flow can really make or break a company and determine the industry they are apart of. Being able to adjust accordingly is something not many companies know how to do, but if done correctly the outcome changes more things than just cash flow. It's good to see companies like Air Liquide and BASF maximizing their efforts and making the world a better place.
Posted by Tony011
25th Aug
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