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Carbon offset site doesn’t try to guilt you into giving up your mini-van

By | April 7, 2010, 4:30 AM PDT

OK, let’s be practical. Not everyone can just ditch their minivan, even if they have green leanings.

One of my friends has six kids and another one has five little ones. Obviously, neither is a candidate for a teeny-tiny “smart” car. And even though virtual events (like the cyber-autoshow I wrote about yesterday) are bound to take off in the corporate sense, I’m reasonably sure virtual weddings just aren’t going to go over with very many brides.

Those are the very practical motivations behind EnviroCitizen.org, an online site that combines information about a variety of green topics with the ability to purchase carbon offset certificates via Carbonfund.org. There are more than 1,000 articles on the site focused on sustainable lifestyle tips and habits.

Mike Valenti, founder of EnviroCitizen, says while many other carbon offset sites make the assumption that their visitors are greener-than-thou, his site acknowledges some of the practical barriers that prevent people from being as environmentally sensitive as they might like.

“The most common thing that our visitors are offsetting is an SUV. They might have a hybrid on one side of the garage, but there is an SUV on the other,” he says.

There are two projects that EnviroCitizen’s offsets currently fund, both of which are more practical than revolutionary in nature.

The first is The Truck Stop Electrification project. The focus is pretty simple: this is an effort to provide electric hookups at stops from Arkansas to California to New Jersey so that drivers don’t have to keep their trucks idling just to check their email or keep their sleeping cab warm. The second project is a gas-to-energy project at a landfill in New Bedford, Mass., that is used to fuel four reciprocating internal combustion energy generators.

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Heather Clancy

About Heather Clancy

Heather Clancy is a contributing editor for SmartPlanet.

Heather Clancy

Heather Clancy

Contributing Editor, Business

Heather Clancy has written for United Press International, ZDNet, Entrepreneur, Fortune Small Business, the International Herald Tribune and the New York Times. She holds a degree from McGill University. She is based in New Jersey.

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Heather Clancy

Heather Clancy
Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I'm also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I'm covering in my blog.

She writes for SmartPlanet and is not an employee of CBS.

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RE: Carbon offset site doesn't try to guilt you into giving up your mini-van
I found myself in the same situation - a SUV on one side of the garage and a Prius on the other side. On our last vacation (to the inlaws - not really a vacation if you ask me) - we noticed a ton of trucks on the road (while we were sitting in traffic and the kids were fighting with each other). My wife made a comment to me about the pollution being emitted into the air and how we should try to reduce our carbon footprint etc...

I ended up logging on to Envirocitizen.org and purchased 2 SUV offsets. Their process is very easy and I got a neat little certificate in my email from EnviroCitizen and CarbonFund which confirmed my purchase.

I know it isn't much but every little bit helps - if we could all make one small step to reduce/offset our carbon footprint (I can't give up my SUV - 3 kids and a dog), collectively we can make a huge difference. Just my two cents....
Posted by MarkD1975
7th Apr 2010
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RE: Carbon offset site doesn't try to guilt you into giving up your mini-van
Why pay for carbon offsets? (such a scam)

Get your carbon offsets for free here --> http://carbontwin.ning.com/
Posted by ShortyStuff
7th Apr 2010
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RE: Carbon offset site doesn't try to guilt you into giving up your mini-van
THERE IS NO SUCH THING AS CLIMATE CHANGE OR GLOBAL WARMING. So what difference does it make??
Posted by verd@...
8th Apr 2010
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RE: Carbon offset site doesn't try to guilt you into giving up your mini-van
5 kids, 6 kids. Hmm, sounds like family planning would have been a good idea so these measures to salve the conscience wouldn't have been necessary in the first place. Whilst a bit UK biased www.optimumpopulation.org has some interesting information regarding the matter.
Posted by mr.jonno@...
8th Apr 2010
0 Votes
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Guilt-Free Polluting is A CO Objective
Give me your money please. Now go, emit and consume.
Posted by donnydo77@...
10th Apr 2010
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