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Business to world leaders: Stop waffling and rise to the challenge in Copenhagen

By | November 18, 2009, 9:11 AM PST

From what I can tell, not a few companies are a tad upset about political developments over the past week that suggest major world leaders are basically ready to renege on their promise to work toward halving global greenhouse gas emissions by 2050.

I mean, here they are (at least some businesses) busting their own business models to figure out how to live up to the industrial end of the bargain while the politicians are defaulting to be political all over again heading into COP-15, the UN Climate Change Conference in Copenhagen from Dec. 7 to Dec. 18.

Can you tell how I feel about this? Read this article and tell me you don’t see the writing on the wall?

In any event, I understand that the corporate lobby that has rallied for years in the United States against taking meaningful action on the climate is pretty powerful but I sense that the lobby on the other side of the argument is getting stronger by the day. Two points of evidence, although I’m ready to share more when I find it:

  • Senior sustainability officer at SAP, Siemens and Coke are lining up behind the “Hopenhagen” campaign, which hopes to pressure (yes, pressure) world leaders to come up with something substantial at the meeting. Here’s the Web site for Hopenhagen, as well as SustainLane, which is supporting the Hopenhagen petition at the local level.
  • Footwear and outdoor gear company Timberland, which has cut its direct corporate carbon emissions by 27 percent since 2006, has likewise started a campaign called “Don’t Tell Us It Can’t Be Done.” It’s another way to keep track of who cares (and, come to think of it, to build a great new marketing database of potential consumers who care about environmental issues).

What is your business doing to make real progress in Copenhagen a reality? Email me here.

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Heather Clancy

About Heather Clancy

Heather Clancy is a contributing editor for SmartPlanet.

Heather Clancy

Heather Clancy

Contributing Editor, Business

Heather Clancy has written for United Press International, ZDNet, Entrepreneur, Fortune Small Business, the International Herald Tribune and the New York Times. She holds a degree from McGill University. She is based in New Jersey.

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Heather Clancy

Heather Clancy
Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I'm also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I'm covering in my blog.

She writes for SmartPlanet and is not an employee of CBS.

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