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Among airlines, sustainability starting to take flight

By | October 18, 2010, 6:02 AM PDT

One of the first things that any business attempting to cut its carbon emissions typically tends to address is their business travel for the obvious reason that your board gets to look green-thinking even if that was not the primary intention. Because, let’s face it, cutting business travel first and foremost saves money; the secondary consideration is environmental. Yes, I’m feeling cynical today.

I got to thinking about the whole issue of sustainability and aviation when I saw an alert about the corporate sustainability program at United Airlines, which is the biggest U.S. airline in terms of passengers carried. I received that alert just one day after I received a report covering the seemingly mutually exclusive topic of sustainable growth of civil aviation. (Yes, cynicism rises again.) More seriously, this particular report offers ideas for getting to the Next Generation Air Transportation System (NextGen) that has been proposed by the Federal Aviation Administration (FAA). More on that in a moment.

First, the United corporate social responsibility report. There are a couple of firsts worth noting, in terms of how the airline is leaning on technology to help with its sustainability efforts:

  1. The carrier was the first in the United States to sign on to the United Nations Global Compact, which reflects a public commit to certain human rights, environmental, labor and anti-corruption laws.
  2. It was the first to switch its fleet to synthetic fuel
  3. It was the first to operate a “Green Corridor” demo flight, one using new flight-planning technologies to help optimize routes and save fuel.
  4. Speaking of fuel, United improved its fuel efficiency by 32 percent between 1990 and 2009, when measured in gallons per revenue ton mile
  5. On the ground, the airline has increased the number of electric and alternative-fuel vehicles that it uses by 15 percent in the past 12 to 18 months

So, now seems like a good time to pause and point out that the U.S. airline industry, historically speaking, hasn’t had such a great economic history. According to figures cited in the United report, the industry as a whole has lost nearly $60 billion over the past 10 years, and about $28 billion in just the last two years. Sustainability efforts are just one of the pillars toward helping reverse this trend.

Which brings me to the report on the industry as a whole, “Civil Aviation in the 21st Century, Meeting Capacity and Environmental Challenges.”

According to the report, there are eight big ways that the U.S. civil aviation can move toward sustainability. Many of them involving getting on board with NextGen, which is essentially an overhaul of the nation’s radar based control system to embrace global positioning satellite (GPS). The old system is the annoying one that guides the air traffic control to tell your flight crew in Los Angeles to keep your flight on the ground because of bad weather in New Jersey while a simple call to your spouse (on your mobile) confirms that it is bright and sunny at your destination.

Here are some of the report’s recommendations for how the airline industry can move forward, even though there aren’t a lot of carriers with oodles of excess cash to invest:

  1. Use the FAA’s “cash for carbon” grants and loan program to invest in NextGen equipment, in exchange for environment commitments or carbon-neutral growth plans
  2. Use the Airport Improvement Program, which helps provide grants for noise mitigation projects, to integrate NextGen technology approaches
  3. Enlist third parties who can help design and install the navigation procedures associated with the new system
  4. And, get technology manufacturers and the government to work more closely on technologies such as aircraft engines, airframe designs and sustainable alternatives to jet fuel–all of which can help toward carbon-neutral growth.

The reason it is important to address this is because, quite frankly, even though travel has waned in the recession, volume will grow again. The report’s authors write: “Even in mature markets like the United States and Europe, moderate but consistent growth in air travel project demand is projected. These markets also have the persistent need to recapitalize aging fleets with newer, more fuel-efficient aircraft, generating replacement demand on top of growth for fleet expansion.”

Frankly, the industry needs to get a move on, or it faces more challenges, such as the gauntlet that the United Kingdom threw down earlier this year when it told Heathrow Airport it couldn’t build more runways. Clean airspace should be the goal, but not at the expense of economic growth.

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Heather Clancy

About Heather Clancy

Heather Clancy is a contributing editor for SmartPlanet.

Heather Clancy

Heather Clancy

Contributing Editor

Heather Clancy has written for United Press International, ZDNet, Entrepreneur, Fortune Small Business, the International Herald Tribune and the New York Times. She holds a degree from McGill University. She is based in New Jersey.

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Heather Clancy

Heather Clancy

I am fascinated about how businesses of all sizes can transform their operations through technology -- not just to make themselves more efficient, but to rise above their competitors. That's the theme for my two ZDNet blogs, Small Business Matters and Next-Gen Partner. For SmartPlanet, I'm focused on profiling inspirational and controversial business leaders who have great leadership lessons to share. I also write regularly and passionately about corporate social responsibility and sustainability issues for GreenBiz.com.

Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where an engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology or moderating Webcasts. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and topics that I cover in my blogs.

She writes for SmartPlanet and is not an employee of CBS.

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+1 Vote
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Why Do Taxpayers Have to Fund Private Industry????
"Use the FAA?s ?cash for carbon? grants and loan program to invest in NextGen equipment, in exchange for environment commitments or carbon-neutral growth plans"

It is NOT the FAA's money. It is TAXPAYER's MONEY!!!!

"get technology manufacturers and the government to work more closely on technologies such as aircraft engines..."

Why? It's PRIVATE INDUSTRY. Let them pay their own way. Unless it is going to be Obama airlines. like Government Motors, etc.

"Enlist third parties who can help design and install the navigation procedures associated with the new system"
Good suggestion.

"Speaking of fuel, United improved its fuel efficiency by 32 percent between 1990 and 2009, when measured in gallons per revenue ton mile"
So United improved it's profits per mile. No more snacks, that gave them improved when measured gallons per revenue ton mile.

What FUEL improvements did they get?

"It was the first to operate a ?Green Corridor? demo flight, one using new flight-planning technologies to help optimize routes and save fuel."

That is good for the bottom line. And gee... taxpayers money did not pay for it.
Posted by Albee_Freeoneday
18th Oct 2010
+1 Vote
+ -
"Doing Good" and "Doing Well* go together.
I support these efforts, of course. I suspect that the reason FAA is unable to modernize the ATC system (allowing planes to save time and fuel by traveling outside traditional corridors) is, at root, a political problem: Big Oil wants more consumption, not less, and Big Oil owns Congress.

In comments, large numbers of question marks, exclamation points, and screaming are often related to lack of knowledge about the subject-- and AlBeeFree's post fit the mold, unfortunately.

- If AlBee thinks that taxpayer funds were not involved in the Green Corridor Cross-Atlantic flights, he's a blithering idiot: NAV Canada and NATS are exactly like the FAA's traffic control system. The cross-Atlantic flights simply spent more of their time under the control of those systems.

- The aviation transport system is a lot like the highway system (obviously). Ford, GM, trucking companies, and individual car owners do not manage the inspection of bridges, maintenance of highways, and building of interchanges in a "private business context" -- the users are so numerous, and the management so widespread, that it needs to be managed in common. And so, we tax the users (gas tax, vehicle taxes). Perhaps AlBee has never noticed the FAA taxes on his tickets... he's been too busy screaming. We tax individual passengers, plane landing fees, and other airport usage fees in the same way.

In the USA, a large country with almost no interstate mass transit on the ground, our air travel system is fundamental to the economy. In the West, airports in small, "inefficient" markets are absolutely key to local economies and firefighting.

The implementation of NextGen is being pursued as rapidly as the FAA can manage-- while still spending the dollars efficiently, and without causing it's budget proposals to be rejected. I think that this should have been started years ago, and completed already -- but the Bushies wasted over a $Trillion to bomb Iraq into the stone age, lying about "Al-Qaeda in Iraq" and "WMDs". Among other results of this, we lacked money to work on the air transport infrastructure here at home.

If AlBee is unaware of the fuel savings which NextGen is expected to provide, he need only look at the planning and analysis documents which the FAA has already prepared. Some of the savings is weather-related (avoiding headwinds), and quite a bit is route-related (more direct flight paths). But the biggest savings is congestion-related: Allowing planes to travel closer together along congested routes, and execute takeoffs and landings with less distance between planes is the big win. When planes fly around airports in circles, nobody wins.
Posted by Rick S._z
18th Oct 2010
+1 Vote
+ -
RE: Among airlines, sustainability starting to take flight
Are you talking the NEW United? Including Continental? Because for the NEW United, including the old Continental, these things are probably true. Continental DOES have a very efficient fleet, and was the first US airline to demonstrate flight on synthetic fuel (algae).

Sustainability is in the best interest of the airlines, and United (swallow hard), with it's old Continental chief, will be amongst the leaders.
Posted by HoustonREF
18th Oct 2010
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