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Business Brains
Archive: 03-2012
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5 customer service trends you can’t ignore
Technology is helping forward-thinking brands treat customer service not just as an operational must-have but rather as a way of building stronger customer loyalty.
March 23, 2012, 3:44 AM PDT | By Heather Clancy
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Bazaarvoice turns customer feedback into a game
Bazaarvoice is teaming with Badgeville to recognize visitors who frequently contribute feedback, ratings and expert commentary to brand customer communities.
March 22, 2012, 3:08 AM PDT | By Heather Clancy
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‘Jobless entrepreneurship’ trend means more solo ventures, less hiring
The Kauffman Index shows that, despite a drop from 2010, U.S. startup activity remains above pre-recession levels. But is its definition of ‘entrepreneurial’ too narrow?
March 21, 2012, 7:55 PM PDT | By Joe McKendrick
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Moxie bridges employee and customer social communities
The developer believes businesses can address customer concerns and questions more quickly by connecting internal employee collaboration channels and customer support communities.
March 21, 2012, 4:23 AM PDT | By Heather Clancy
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Cost of a data breach: $194 per record
The greatest threat to data security is slackers, not hackers, a new study by Ponemon Institute and Symantec finds.
March 20, 2012, 7:24 PM PDT | By Joe McKendrick
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The new face of identity theft: income tax fraud
Income tax fraud apparently is on the rise this year, as the Internal Revenue Service encourages more filers to take the returns process electronic.
March 20, 2012, 11:31 AM PDT | By Heather Clancy
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Sustainability strategies overlook potential tax benefits
Only 20 percent of businesses consider available tax credits or incentives when calculating the possible return on investment for environmental sustainability projects.
March 20, 2012, 8:29 AM PDT | By Heather Clancy
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Cloud may generate more jobs than the Internet, studies predict
Two recent studies — one sponsored by SAP and the other by Microsoft — suggest we may be on the cusp of something big, projecting employment growth in the hundreds of thousands to...
March 19, 2012, 2:58 PM PDT | By Joe McKendrick
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Put down that smartphone, it could help your business
An upcoming Harvard Business School book advocates the notion of disconnecting from email and voicemail at least one night per week.
March 19, 2012, 1:37 PM PDT | By Heather Clancy
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Making sure out-of-sight (aka virtual) employees are top of mind
A new book, “The Virtual Manager,” offers tips for managers and business leaders who are responsible for motivating increasingly virtual and mobile employees.
March 19, 2012, 4:30 AM PDT | By Heather Clancy