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Business Brains
Archive: 12-2011
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Amazon still model for e-commerce site experience (research)
Site content, functionality, pricing and ease of completing a transaction factor heavily in online customer satisfaction metric by analytics firm ForeSee.
December 30, 2011, 3:32 AM PST | By Heather Clancy
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California lawmaker proposes free digital library for public university courseware
Initial proposal would dedicate $25 million to funding ‘open source’ digital courseware for approximately 50 courses common to the state university system.
December 29, 2011, 6:14 AM PST | By Heather Clancy
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Education, disrupted: MIT to offer free, online courses to all
Massachusetts Institute of Technology will be launching online courses free and open to millions of students around the world.
December 29, 2011, 5:00 AM PST | By Joe McKendrick
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Out-of-this world promotion: send the winner into space
Winning a trip to Hawaii or a Mediterranean cruise is so ho-hum. One company upped the ante in a recent contest - with the winner eligible for a trip into space. A new frontier for promotions?
December 28, 2011, 6:00 AM PST | By Joe McKendrick
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Age doesn’t matter, and 5 other social networking revelations
comScore’s dramatic usage metrics should serve as a guide to your company’s 2012 social media strategy and marketing plans.
December 28, 2011, 4:43 AM PST | By Heather Clancy
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Social media cautionary tale lies in Twitter account lawsuit
At issue is who ‘owns’ the 17,000 followers that a mobile phone expert amassed while working for Internet company Phonedog.com.
December 27, 2011, 8:51 AM PST | By Heather Clancy
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Retailer or a data company? Wal-Mart is now both
Wal-Mart is building what it calls a ‘Social Genome,’ based on millions and billions of tweets, Facebook messages, blog postings, YouTube videos, and more.
December 27, 2011, 8:31 AM PST | By Joe McKendrick
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E-readers don’t have to spell the doom of books
Instead of bemoaning the digital revolution, some publishers are exploring logical integrations between print and e-books.
December 26, 2011, 9:25 AM PST | By Heather Clancy
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Some cool 2011 startups, and what they’re disrupting
New business ideas that emerged in 2011, promising to disrupt everything from fitness to design to education.
December 24, 2011, 9:22 AM PST | By Joe McKendrick
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Volkswagen shuts off Blackberry feeds in ‘off hours’
The policy only applies to certain trade union employees, and senior managers are exempt.
December 23, 2011, 10:08 AM PST | By Heather Clancy