Ratan Tata, the billionaire chairman of Tata Group — which also owns Jaguar and Land Rover – told Automotive News that the redesign of the Nano, the world’s cheapest car, for the American consumer will come with a bigger engine, power steering, and traction control, among other “bells and whistles.” It is expected to be priced below $10,000.
“The Smart and the Fiat 500 have high sticker prices, and people buy them because they are small cars,” said Tata at the opening of a Jaguar Land Rover dealership here. “But everyone knows you put a lot of money into it. We hope that the sub-$10,000 car has appeal.”
If the company sticks to its sub-$10,000 price tag, it will be the cheapest car in the United States. Right now the Nissan Versa is the cheapest car in the U.S. at $11,750. But will a tiny, cheap car that’s made for driving in the city find a market in the U.S. or will urbanites stick to services like car2go for their tiny car fix? We’ll find out in a few years.
Photo: Tata Nano/Facebook
[h/t Huffington Post]