A health system in Pennsylvania has made a novel use of technology to remind men about their prostate health: urinal games. The healthier the prostate, the higher the score should be.
Reuters's Joe McDonald reported late yesterday on installation of urinal-mounted games at Coca-Cola Park in Allentown, PA., by sponsor Lehigh Valley Health Network. Players steer snowmobiles across a course (dodging penguins) via their "aim." Coca-Cola Park is home to a minor league baseball team called the "IronPigs."
"Baseball fans know all about RBI, ERA and OBP," said Angelo Baccala, MD, of Lehigh Valley Urology Specialty Care and chief of Lehigh Valley Health Network's division of urology. "But when it comes to their own PSA, many men don't have a clue. We see this game as a fun and unique opportunity to remind men about the importance of prostate health."
The gaming system was created and developed by United Kingdom-based Captive Media, and was first deployed publicly in the U.K. in 2012. The average game lasts 55 seconds, the company says. Score are streamed in real-time on videoboard displays within the stadium and can be followed on a Web site.
This video will tell you more:
(image credit: Captive Media)