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The simple plan that saved a supermarket chain millions

By | January 3, 2013, 12:54 PM PST

Imagine if your refrigerator didn’t come with a door. The unnecessary energy use would be costly and your kitchen would always be cold.

Despite the obvious benefits of having a door on a refrigerator, supermarkets around the world have aisles upon aisles of refrigerated food displays without a door — aka, the aisle we rush through to stay warm.

But one supermarket chain in the United Kingdom made the switch to replace its open refrigerators to refrigerators with doors. The Co-operative put fridge doors in 100 stores and is seeing major cost benefits. According to The Guardian, the chain is saving more than $80 million a year. The chain has 2,800 stores across the U.K. and plans to put fridge doors in all new stores and each of the 500 stores it retrofits each year.

Energy is the second largest cost for the company, behind staffing. And, as The Guardian points out, if all supermarkets in the U.K. used fridge doors it would save as much energy as twice the annual electricity output of Europe’s second largest coal plant. Supermarkets in the U.K. use 5 percent of all electricity.

It’s not a move that I would necessarily call innovative, just smart business. So the question is, what’s holding back other supermarkets? Basically stores see this as a barrier for customers and they’re afraid that sales will drop. But Dave Roberts, director of The Co-operative, says that’s a myth, at least in his stores: ”That was a big concern for us. But we found that because we put LED lights around the doors, customers said it brought the product to life. In no places where we have put doors on fridges have sales gone down.”

Co-op supermarkets extend fridge door scheme [The Guardian]

[h/t Grist]

Photo: Flickr/ratterrell

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Tyler Falk

About Tyler Falk

Tyler Falk is a contributing editor for SmartPlanet.

Tyler Falk

Tyler Falk

Contributing Editor

Tyler Falk freelance journalist based in Washington, D.C. Previously, he was with Smart Growth America and Grist. He holds a degree from Goshen College.

Follow him on Twitter.

Tyler Falk

Tyler Falk

Tyler does not have financial holdings that would influence how or what he covers.

He writes for SmartPlanet and is not an employee of CBS.

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+3 Votes
+ -
Doors
If you leave your frige door open, eventually your kitchen will warm up by the amount of
electric power your compressor draws. You forgot the heat dumped from the box into the room via the condenser.

Tom
Posted by finny@...
4th Jan
0 Votes
+ -
Doors Really?
I don't know about where you live but here the condensers are outside up on the roof. The heat is dumped outside. The net result is the reduction in A/C costs. I'm not denying that doors aren't a good idea but it's more of a complex calculation. Take into account the heat generated inside by things such as lighting, various equipment, ovens from the in store bakery, warming equipment from the ready to eat isles. As for doors it has been my finding that so often in this area of the great lakes basin and its high humidity. The doors are normally fogged up. Customers typically have to stand with the holding the doors open just to see what's inside. Don't get me wrong I can see the advantages energy wise. Building a new store is one thing but to go back and retrofit older equipment is it really cost effective? Also the artical fails to mention the industrial cost for power in the UK. I imagine its far higher there then it is here, yet another wrinkle in the calculations. Where's the real and environmental costs to send 10's of thousands of dollars in perfectly good fixtures to the land fill to save $100 a month in energy costs? The artical lacks hard data for comparison rather then anicdotal statements. The installation of new more energy efficient refrigeration equipment alone result in an energy savings
Posted by csumbler
4th Jan
0 Votes
+ -
He said kitchen
Most kitchen refrigerators are not separate from the condensers. The point is that adding any energy into a room, is going to heat up the room. You're not going to have a cold kitchen if you leave the refrigerator door open. The kitchen would heat up.

Remember that there is no such thing as cold, just the absence or lower levels of energy. Refrigerators remove the heat (energy) from the contents and dispose of the energy outside the unit.

The installation of new more energy efficient refrigeration equipment is nowhere near as cheap as doors. I'm sure that for new its new stores, the UK supermarket is buying more energy efficient refers.
Posted by ManoaHI
5th Jan
0 Votes
+ -
to late
Shaws makets have already been doing this. so wake up and look around at home for some ideas to post on here.
Posted by sarai1313@...
4th Jan
+5 Votes
+ -
Duh
Gee... placing a door on the reefer will keep the cold in?
Since customers already open doors to get frozen items or to pick up a quart or two of milk then the supermarkets really should look at this seriously. Those doors have NOT stopped customers from getting their product. With good marketing strategy a supermarket can promote the "door idea" as a means of saving energy and the store is thereby able to keep costs low (or even reduce) consumer cost by the amount saved. Heck, the 80-mill per year that the UK store saved can be a good consumer saving promotion (minus the cost of installation of course - still leaves great potential).
Posted by marinechief@...
4th Jan
0 Votes
+ -
Photo
Odd picture here. An open, unrefrigerated shelf illustrating an article about adding refrigerator doors. Guess the editors don't talk to the art department. And the art department doesn't read.
Posted by ncberns@...
4th Jan
0 Votes
+ -
nothing wrong with the photo
It is a picture of a refrigerator. Look a little closer at the picture. There's fresh milk. I don't know of any supermarket that keeps fresh milk on a shelf. I've only seen those packaged milk on a shelf.
Posted by ManoaHI
5th Jan
+1 Vote
+ -
Not actually a photo from the story
You're right about it being a refrigerated aisle (fresh OJ is always refrigerated), but this photo isn't from the Co-operative in the UK. If you look closely, the prices are in dollars. The reference to "Rollback" on the shelf tags means it's probably a stock photo of Wal-mart.
Posted by jwlondon
6th Jan
+1 Vote
+ -
NONSENSE
How much does it cost to re-equip stores? I doubt they just screwed doors on existing cabinets.

More importantly:

$80 million in 100 stores??

$80,000,000 / 100 is $800,000 /store that is about $16,000 per week per store. That is blatantly false.
Posted by RobSlack
4th Jan
+1 Vote
+ -
About time
I guess that the reason why there are no doors is because Americans are too lazy to open one.
This change is long overdue

Same can be said for why stores keep their doors open to the sidewalk while wasting heat in the winter and air conditioning in the summer

Maybe the author should ask the supermarkets why there are no doors - basic journalism
Posted by binaryman2
Updated - 4th Jan
+1 Vote
+ -
80,000,000 savings
I read that as anticipated savings based on the projections from the first 100 stores. That comes to 28,000 per year per store which is just over 2,000 per month and that is easily possible.
Posted by spudman@...
4th Jan
0 Votes
+ -
You must be reading something other than the article above...
"The Co-operative put fridge doors in 100 stores and is seeing major cost benefits. According to The Guardian, the chain is saving more than $80 million a year."
There is no anticipation in that sentence -- it is stated as an actual, current fact with no mention of projection of the future. So while either Smart Planet or The Guardian might be wrong, based on what they said above the $80 mil is for 100 stores, not 2800 stores.
Posted by Day Dreamer
4th Jan
0 Votes
+ -
UK vs Florida
This might make sense in the UK. But in warm-weather locations it is hard to see where the massive savings will come from. For instance, here in Florida, in addition to all the cold air spilling out of the fridge and freezer cases, supermarkets run their air conditioners year-around to keep the store comfortable. If you put a door on the freezer, the A/C will just have to run more to keep the store cool. Maybe the A/C is more efficient than the freezer, but it is hard to imagine savings of the magnitude this article discusses.
Posted by Day Dreamer
4th Jan
+1 Vote
+ -
Have you not heard?
Have you not heard about solar Thermal assisted air conditioners? In fact it is made in your own back yard in Miami FL.(http://www.solarcool.com/). It not only saves 30% electricity costs but also can be used with Novelaire (http://www.novelaire.com/) dehumidifier using the excess heat.
Posted by usdoc1
4th Jan
0 Votes
+ -
Savings
Slight difference. Air conditioners dump the heat outside, the open door frige dumps the heat inside, where now the AC has to pump it outside.

See my previous comment.

Tom
Posted by finny@...
4th Jan
0 Votes
+ -
Logic
On a very hot day, a week ago, at the supermarket there was a guy fixing a freezer display compartment.. obviously fridges, freezers, air conditioners break down when they are most needed. It was a little too chilly inside the supermarket for me.
My son was with me and he is an air conditioning technician.
Why dont they vent the warm air from these units to the outside.. seems a simple enough process.. rather than running expensive air conditioners.
I note that the supermarket had a mix of vertical freezer cabinets with doors.. then open freezer cabinets, and a huge amount of chiller vertical cabinets without doors for dairy, meats.. I would add, that the products in this system would likely only be in the store cabinets for 24 hours.. not long term storage, which presumably are sealed rooms out the back.
Ohhhhh.. and the capture of this heat for winter purposes, where it can be returned to the store when heating is required.
These heating/air conditioning/refrigeration suppliers dont want to know.. .. they do however get a LOT of work at the height of our summer.
Yes, I am not in the Northern Hemisphere.
Posted by Katie5757
4th Jan
0 Votes
+ -
Nothing new to Walmart in Honolulu
The Walmart near Alamoana Center is a huge building and their grocery section is correspondingly large. All their chilled products are in refrigerators with glass doors. The doors do not fog up and they open easily. Walmart has always been at the cutting edge, one of the reasons they are so successful.
As the author said, the refrigerated items isle in supermarkets with the open refrigerators is so cold. My wife even takes a jacket to the supermarket to put on when we get to the chilled products. Even then, we have to rush through. If supermarkets and businesses would pay more attention to what makes customers comfortable and more inclined to shop leisurely, they would make more sales. Not only climate control, but also auditory pollution. Nothing makes me leave a store more quickly when they play music way too loud, or it is constantly repeated as in the company jingle. So too much noise and uncomfortable temperature will make customers leave quickly and affect the overall sales.
Posted by jor55
5th Jan
+1 Vote
+ -
Inelastic Demand
The idea that doors are a barrier to consumers is silly. Grocers put their refrigeration units in the furthest corner from the entry and items within the refrigerators are cheeses, milk, eggs, juice, etc. which are often staples and not discretionary items.

If there were Coach bags in the refrigerators, maybe you'd want to keep them open, otherwise - smarten up!
Posted by Pareto Patrick
7th Jan
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