“The Morning Briefing” is SmartPlanet’s daily roundup of must-reads from the web. This morning we’re reading about ways to make money in the mobile industry.
1.) Making money from mobile audiences. Mobile audiences might be growing but attempts to make money from them have largely failed. So where do we go from here?
2.) European mobile stocks fall after costly spectrum auction. Shares of four big European cellphone operators fell Monday after they paid more than twice what investors had been expecting in a spectrum auction in the Netherlands, raising concern that a damaging bidding war could sap the industry.
3.) U.S. mobile-ad sales expected to nearly triple this year. Advertisers are warming up to mobile advertising faster than expected, according to a new report released on Monday by eMarketer.
4.) Mobile technology: Are associations behind the curve? Despite widespread adoption of mobile devices, associations aren’t yet focusing on mobile strategy, say tech execs at the ASAE Technology Conference & Expo.
5.) Google technology combats mistaken mobile advert clicks. Google has introduced a ‘confirmed clicks’ into all its image-based mobile adverts to combat errant click-throughs
Image credit: Johan Larsson