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RIP: phone keypad, human-oriented design pioneer

By | February 9, 2013, 2:21 PM PST

John E. Karlin, the original creator of all-digit dialing as we know it today, passed away at the age of 94, The New York Times reports.

He is credited with designing the keypad we now use every day on all cell phones and smartphones. Karlin, a Bell Labs industrial psychologist, designed the 10-digit keypad, which is now the basic 12-digit keypad as we know it today. As the Times puts it:

“It is not so much that Mr. Karlin trained mid-century Americans how to use the telephone. It is, rather, that by studying the psychological capabilities and limitations of ordinary people, he trained the telephone, then a rapidly proliferating but still fairly novel technology, to assume optimal form for use by mid-century Americans.”

In his work, Karlin pioneered the adoption of human factors into technology designs. His research in telephone keypads was also eventually adopted into a range of devices, including ATMs, gas pumps and medical equipment, the Times adds.

Karlin’s keypad design resulted from intensive studies of user preferences, optimum speed, and accuracy. The ability of people to remember and retain seven and 10-digit numbers was also a concern. In the process, Karlin’s team elevated the role of human design in technology devices. As a former colleague reportedly put it: “He was the one who introduced the notion that behavioral sciences could answer some questions about telephone design.”

And many additional generations of device user-interface designs as well.

(Photo credit: Joe McKendrick.)

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Joe McKendrick

About Joe McKendrick

Joe McKendrick is a contributing editor for SmartPlanet.

Joe McKendrick

Joe McKendrick

Contributing Editor

Joe McKendrick is an independent analyst who tracks the impact of information technology on management and markets. He is the author of the SOA Manifesto and has written for Forbes, ZDNet and Database Trends & Applications. He holds a degree from Temple University. He is based in Pennsylvania.

Follow him on Twitter.

Joe McKendrick

Joe McKendrick

Joe McKendrick is an independent consultant and editor. Joe has performed project work for the following companies in the IT marketspace: IBM, Systinet/HP, Teradata. He has performed project work for the following organizations in partnership with Unisphere Research (Unisphere Media): IBM, Oracle Corp., International Oracle Users Group, Oracle Applications Users Group, Professional Association for SQL Server, International DB2 Users Group, International Sybase Users Group.

He writes for SmartPlanet and is not an employee of CBS.

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+2 Votes
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We stand on the shoulders of giants
And often fail to recognize this. Karlin was one of those giants.
Posted by mheartwood
11th Feb
0 Votes
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Good design endures.
It's a credit to his research and good design that this is still considered optimum after 50 years.
Posted by JohnMcGrew@...
Updated - 11th Feb
+1 Vote
+ -
My mother has occasionally griped about the design
On a 10-key adding machine, a keypunch machine, and the number pad on your computer keyboard, the 1-2-3 row is at the bottom and the 7-8-9 row at the top. That arrangement was in use long before the push-button telephone.

Frankly, it doesn't bother me that they're different, and I have no problem switching back and forth. It's interesting, though, that the design wasn't universally approved of.

(She also hated the move of reverse gear to the left of the column shifter (after "park"), because on her Oldsmobiles reverse was all the way to the right.)
Posted by AlanLaRue
11th Feb
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