While most of the online world is trying to cash in on your data, Ricardo Bilton of VentureBeat reports that companies are starting to find a niche in the online privacy market:
“There's a big segment of the population that would be willing to pay to be protected in that consumer experience around privacy,” [Jeff] Fagnan [a partner at Atlas Ventures] said.
This is a reality Fangan is betting on. Back in 2011, he and Atlas Ventures led a $5 million investment round in Abine, a Boston-based privacy company that’s created a variety of tools for blocking web tracking and removing personal data from data collection sites. The company’s most recent release is MaskMe, a comprehensive suite of privacy tools that even gives users the ability to use dummy credit card numbers. (For a fee, of course: MaskMe’s premium subscription runs for $5 a month.)
Bilton also points to increased funding for Disconnect, a web browser extension that helps you see who's tracking you and stops them; a small web privacy company PrivacyChoice being acquired by the larger AVG; and Kim Dotcom announcing a venture capital firm with a focus on privacy.
Of course, it's not like people are moving away from Google -- which thrives on data collection of users -- in droves. But there's definitely a market for companies looking to create a more private online experience.
Read more: VentureBeat
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