RSS

The Bulletin

New Al Gore venture makes a game of proving climate science

Posting in Environment

Ever see a maddeningly inaccurate article whose false assertions you want to rebut with facts?

(I know all you SmartPlanet readers are too shy to admit it, but it's okay to say yes.)

Well now, with the help of a new game, those who get riled up by climate change deniers can easily and factually rebut them in comments, Fast Company reports.

The game, Reality Drop, is a project of The Climate Reality Project, which was founded and is chaired by former U.S. Vice President Al Gore.

The game finds content about climate change (some that supports climate science and some that attacks it) and offers facts that users can post in the comments or share via social media. (Publishing something that cites these facts is called a "reality drop.")

Those who post more comments or share them on social media and create more referrals back to the Reality Drop site get more points. And those who earn enough points are awarded with Foursquare-like badges such as "Carbon Crusher," "Shining Beacon," and "Order of the Green Circle."

Here's more information on how it works:

Realiyt Drop was created by the advertising agency Arnold Worldwide. Pete Favat, the company's chief creative officer, had also worked for the national anti-tobacco Truth Campaign, which was a great success.

Fast Company says:

Rather than relying on a traditional advertising campaign to influence the climate change discussion, Favat says he and his team decided instead to "make an engaging product that people could use to defend real science."

Related on SmartPlanet:

via: Fast Company

photo: screeenshot

— By on November 12, 2012, 12:00 PM PST

Laura Shin

Features Editor

Laura Shin has been published in The New York Times, The Wall Street Journal and The Los Angeles Times, and is currently a contributor at Forbes. Previously, she worked at Newsweek, the New York Times, Wall Street Journal and LearnVest. She holds degrees from Stanford University and Columbia University's Graduate School of Journalism. Follow her on Twitter. Disclosure