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Mobile retail to hit $700 billion
— By Mark Halper on February 3, 2014, 7:04 AM PST
Oh, boy... at first I was going to make a clever remark about Mae West and her ... "profession" ... but then it hit me: smart retailers will actually DO this... here's how.
1. The in store kiosk has choices for online comparison (backed by deals with those e-retailers), and between them sits the requirement and/or ability for consumers to log into the retailer's own site with a few personal details.
2. Once logged in, an attractive and "personally tailored" assistant (could even be a real person) guides the consumer through the comparison and answers any questions.
3. After a few min. of interaction, the assistant offers the consumer a "special deal" to buy in the store (doesn't have to be a cash discount-- could be something like Amazon does) from the retailer, instead of online from a competitor.
4. Regardless of the ultimate decision, the retailer has "bought" (with their time and resources) a very valuable "bonding experience" with the consumer who was/in in their store.
Now... add Tom Cruise and a "Minority Report" type of deep knowledge.
Mae West can't touch that!