Microsoft has introduced Windows in the Car, the company's way to rival Apple and Google through integrating computer systems in our vehicles.
Unveiled at last week's Build developer conference, the connectivity system builds upon Microsoft's vast experience within in-car entertainment systems, as many already available -- such as Ford's Sync -- run on the Windows operating system.
The concept is in an early stage, but as the platform will be open for developers -- unlike CarPlay -- this could be a new way to introduce more applications in to the Windows app ecosystem. In addition, it may generate additional interest in the mobile Windows OS, which is struggling against the popular Google Android and Apple iOS systems, due to Microsoft's late entry in to the mobile arena.
It is not known when the system will be available commercially.
Read on: Digital Spy