All they’re missing is a strange man dressed in purple and wearing a top hat. Nestle has embarked on a high-tech, Charlie and the Chocolate Factory-inspired campaign, implanting GPS technology in six candy bars and then using that technology to find the lucky winners. But instead of winning a trip to see Willy Wonka they get a £10,000 prize.
The aptly (but somewhat creepily) named “We Will Find You” campaign is confined to the United Kingdom. Nestle has embedded the units in some of their best-selling products: KitKat 4 Finger, KitKat Chunky, Aero Peppermint Medium and Yorkie Milk. They’ll look exactly like their non-rent-paying counterparts, except that “inside six lucky packs, there will be a GPS enabled bar which, when the winner pulls the tab, notifies the prize team who will leap into action locating the winner within 24 hours.”
Clearly the market is ripe for GPS technology inspired by children’s movies, if this and the Wizard of Oz shoes are any indication. I’m holding out for the Mary Poppins umbrella that flies me wherever I want to go.
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