The Bulletin

In a hurry to get some caviar? This vending machine can help

Posting in Cities

M&Ms and Skittles, step aside. There's a new vending machine item in town: fish eggs.

Beverly Hills Caviar has created vending machines at that dispense caviar (and bottarga, blinis, Mother of Pearl spoons, truffles, escargot and gourmet salts) for anywhere from $50 to $500 a pop. Just in time for Black Friday, they rolled out the machines offering their pricey wares at three malls in the Los Angeles Area: Burbank Towne Center, Topanga Westfield Mall and Century City Mall.

Angelenos can sigh in relief: They'll never again have their hopes dashed when a late-night craving for caviar hits and goes unsatiated. (The Burbank mall is open till 2 a.m., according to the LA Times.)

But will people pay for the convenience?

CBS reports these reactions from passersby: "Oh my god, too expensive for me. I can't afford that," and "I can think of probably better things I can buy out of a vending machine than fish eggs."

So, M&Ms and Skittles, you may have a chance after all.

Related on SmartPlanet:

via: Daily Mail, CBS, LA Times

photos: Gourme Tfood/Facebook

— By on November 25, 2012, 10:04 AM PST

Laura Shin

Features Editor

Laura Shin has been published in The New York Times, The Wall Street Journal and The Los Angeles Times, and is currently a contributor at Forbes. Previously, she worked at Newsweek, the New York Times, Wall Street Journal and LearnVest. She holds degrees from Stanford University and Columbia University's Graduate School of Journalism. Follow her on Twitter. Disclosure