A year ago the company pulled together information that had been in “various silos” and formed a business intelligence group to start exploiting it. It’s part of a wider trend in which companies are using data to guide business decisions more directly.
How newspapers will predict if you're going to unsubscribe
— By Janet Fang on February 13, 2014, 7:21 PM PST
"Analytics" is a complete waste of time and money if you are just going to ignore the results because it doesn't suit your biases.
Here is something the NY Times could do with analytics - figure out the truth and stop trying to tell your readers what to think, we are a lot smarter than that. If you print something untrue because it matches your ideology and that is how you want your readers to think that is wrong and a recipe for failure. I stopped reading the Washington comPost years ago because I would regularly read stuff that was false, and I recently cancelled my subscription to the local paper for the same thing. Media is having enough trouble staying relevant with the Internet, blogging and other new media; they make themselves totally irrelevant when they have to lie, twist and distort the truth to match their viewpoint. All the data scientists in the world can't fix that - truth always wins and when people figure out you are trying to manipulate them through lies you have real trouble.
@rpwillia0 Exactly true. The Benghazi distorted reports intended to help Hillary in advance of the 2016 election, is a good example of the NY Time's manipulation of the "news" in order to support an agenda. Another big way they distort the news, is by ignoring important news stories, because, reporting them would damage Obama or the democrats or policies in government created by democrats.
The data scientist won't be able to tell the Times about how biased they are in their reporting, which is the number one issue that keeps them from gaining subscribers, or that gets them to lose subscribers. If the data analyst decides to tell them what their real problems are, the Times will just get a different analyst to tell them "what they want to hear" and not what will correct their problems.
@rpwillia0 Exactly! The Denver comPost is going through the same thing...and they just can't seem to figure out why. It simply has become a source of opinion rather than information. The whole thing is editorial anymore. Simply not worth the newsprint it's printed on.