The idea? Use 3D printers to make happy meal toys.
As Mark Fabes, McDonald's UK IT director, said during a panel on emerging technologies at a Fujitsu customer event in Munich, the idea would be to use 3D printers to make happy meal toys on demand so that kids have more choices than the toys available that week.
For now it's just an idea with no plans to roll out a pilot program in the near future, according to The Register. And of course there are plenty of considerations to make before implementing an idea like this. Would it be worth the cost to make 3D-printed toys on-site? Is there a 3D printer manufacturer that could meet the huge demand from McDonald's if they put them in every store? Would it be safe to house a 3D printer in a restaurant?
While I'm not sold on the idea, it's fascinating to see all the ways companies are looking to 3D printers as a source innovation inspiration, especially companies, like McDonald's, that you wouldn't expect to have anything to do with 3D printers.
Read more: The Register
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