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Have ideas conferences like TED jumped the shark?

By | October 10, 2012, 10:25 PM PDT

It’s no fun being an ideas conference if you are running out of ideas.

And that’s what a recent article in the Financial Times implied of the biggest, hippest, most emulated of all ideas conferences: TED.

For the last few years, TED, which stands for Technology, Entertainment, Design seemed to be the ultimate in ideas: It has speakers from the world over in fields as far-ranging as Third World hunger and cerebral anatomy. YouTube views of its videos equal two-thirds the number of movie tickets sold last year across all North America, and the series has offshoots as varied as spots on NPR, an e-book reader and app, fellowships and more.

But a recent Financial Times profile on the founder of TED, Richard Saul Wurman, who is largely estranged from TED now, claims that the storied conference is running out of ideas.

And the article’s description of Wurman’s new foray into a new type of ideas conference makes it seems that ideas conferences are, in general, a tired idea.

A few examples:

  • TED, which normally charges $7,500 for a ticket to its main conference, held auditions for speakers this year. Anyone could apply. (Well, except for previous TED speakers.)
  • TED is scrounging for speakers, which is the same as hurting for ideas: As the FT says when noting that few of the speakers at another conference are women, “All the competing conferences ask the same women at the top of their fields to speak, and often the same men for that matter. Even TED is running out of speakers to invite and, therefore, running out of big ideas.”
  • Wurman just launched his own conference, called WWW, that functioned like an anti-TED: He charged $16,000 for 40 high-profile speakers, including David Blaine, Frank Gehry and Quincy Jones to “engage in one-on-one conversations in ‘an energetic exploration of the lost art of conversing.’” But the assessment by attendee and philanthropist Lee Larson was that “the conference was ‘a lost opportunity’” and had “more ‘haphazard ramblings’ than real conversations.” Ouch.
  • Finally, there is such a huge proliferation of ideas conferences, ranging from the World Economic Forum in Davos, Switzerland, to South by Southwest in Austin, Texas, to TED wannabes and offshoots like TEDMED and PopTech. Is it really possible for all of these to consistently produce scintillating talks that are each unique?

What do you think? Can ideas conferences continue to find and produce talks that are each genuinely new and interesting? Or are they stretching for new material in order to feed the huge business they’ve become, and, in the process, diluting quality?

Related on SmartPlanet:

via: The Financial Times, The New Yorker

photo: Gabriella Coleman, digital anthropologist, at TEDGlobal 2012 (TED Conference/Flickr)

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Laura Shin

About Laura Shin

Laura Shin is a contributing editor for SmartPlanet.

Laura Shin

Laura Shin

Contributing Editor

Laura Shin has written for The New York Times, The Wall Street Journal, The Los Angeles Times, Audubon and SolveClimate.com. She is currently a senior editor at LearnVest.com. Previously, she worked at Newsweek, the New York Times and Wall Street Journal. She holds degrees from Stanford University and Columbia University's Graduate School of Journalism.

Follow her on Twitter.

Laura Shin

Laura Shin

In the unlikely event that Laura has a professional or financial relationship with a company she writes about, it will be prominently disclosed.

She writes for SmartPlanet and is not an employee of CBS.

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Have ideas conferences like TED jumped the shark?
Running out of ideas? have we run out of ideas since the beginnings of the printing press? don't they write thousands of books every year? OK, there is a lot of rehashing --after all, we are only humans-- but with constant discoveries in science, computing, technology, etc. there are always the possibilities of producing new and refreshing points of view for old ideas.
My only question about this article is about TED's asking price for a seat at one of those conferences: 7,500 Dollars ? isn't that a bit onerous? is bed-and-breakfast
included?
Posted by David Traversa
11th Oct
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From Tom at TED: Running out of Ideas?
Dear Laura and Smartplanet readers,

My name is Tom Rielly community director of TED. I read your article avidly, and would like to share a few thoughts.

1. The idea that our conference or anyone else is running out of ideas is prima facie nonsensical. There are literally billions of ideas on the planet, and discovering the great ones and the people who thought of them is what we love to do.

2. To conclude from the fact we were conducting global auditions meant we were running out of ideas is like saying a newspaper investing in foreign correspondents is running out of stories.

3. For the FT to somehow imply that speakers from other parts of the world identified through this process are less worthy than our previous lineups, personally I find this notion patronizing at best. See for yourself: check out every audition from every city on ted.com.

4. The first bullet about pricing conflates the fee for attendees and process for admitting speakers, who are always our guests. The inference that we've had to lower our price or relax our admission or speaker standards is simply not true; in fact both processes get more stringent every year.

5 The tough part for us is the opposite of what the FT.com asserts: it's incredibly hard to choose 100 speakers from all the folks we'd love to have onstage.

6. While the article said that other conference have few female speakers, I can happily TED does not share that problem: approximately 33-40% of our speaker for the last four conferences are women. And our research shows that the majority of female speakers are sharing an idea at TED for the first time.

7. We're not a business, but a non-profit. This allows us to make decisions that maintain high quality with no need to compromise.

I welcome further conversation, more in the spirit of My Dinner with Andre than Transformers: Dark Side of the Moon.

Respectfully
Tom

PS Happy Days really WAS great until the last season.
Posted by trielly@...
Updated - 11th Oct
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