Microsoft and Google are involved in a playground brawl once more -- this time, over coffee mugs and t-shirts.
The two tech giants have been rivals for a long time, but innovation is fast warping into snide commentary, as Google has now issued a challenge to Microsoft's new Scroogled merchandise.
In the Redmond giant's Scroggled online store -- its opening following poster and broadcast campaigns -- you can buy a range of items including coffee mugs and clothing, all of which jab Google in some way. One t-shirt comes with the description:
"Gulled. Humbugged. Buffaloed. Wire-tapped. Extorted. Sold out. Chicaned. Fleeced. Scammed. Conned. Surveilled. Double-dealt. Ensnared. Suckered. Sandbagged. Gossiped. Scandalmongered. Flimflammed. Skullduggered. Bamboozled. Hornswoggled. Beguiled. Cheated. Fooled. Double-crossed. Defrauded. Hoodwinked. Swindled. Duped. They're all just synonyms for being Scroogled."
Microsoft has been attacking the search engine giant this year, alleging that Google exploits their online activity -- including scanning private emails -- in order to tailor advertising and gain additional revenue.
In a blog post launching the new store, Microsoft said:"This has struck a chord. Millions of people have visited Scroogled.com and hundreds of thousands have signed the petitions to tell Google to stop violating their privacy. Now, there's a new way for people to express themselves and their misgivings about Google - with Scroogled gear from the brand new Scroogled Store."
However, Google isn't letting this one go. On Thursday, Google responded to the Scroogled campaign with a single, snide comment:
"Microsoft's latest venture comes as no surprise; competition in the wearables space really is heating up."
The witty comment pokes fun at the fact that while Google is working on futuristic wearable technology -- the Google Glass headset -- Microsoft's 'wearable' offering is nothing more than clothing attacking a rival company.