Email is either a dinosaur, or Facebook didn't know how to work it into its business plan.
Either way, the social media giant is dropping it as a service to its 1.2 billion users three years after launching it (yes, 1.2 billion, a seventh of the planet's population if those are all unique individuals).
Facebook operates by providing "free" services that attract users and advertisers. Users have flocked to the system even though they have to first give away valuable personal data to Facebook for free.
The company business plan includes profiting by selling advertising space. Earnings soared to $523 million in the fourth quarter - up from $64 million in the year-earlier period - on sales of $2.6 billion, CNN reported recently.
But Facebook has decided that email is not a service that excites the masses and gets advertisers writing checks, at least not within the Facebook habitat. It will reroute email from people's "@facebook.com" address to the email address they provided when they signed up in the first place.
The decision underscores the company's strategy to now seek growth in the mobile market, highlighted by the company's staggering $19 billion acquisition last week of "chat app" company WhatsApp, a Mountain View, Calif. group with all of 55 employees.
Overheard among the chattering today: You've got no mail!
Mark Halper has written for TIME, Fortune, Financial Times, the UK's Independent on Sunday, Forbes, New York Times, Wired, Variety and The Guardian. He is based in Bristol, U.K.
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Mark does not have financial holdings that would influence how or what he covers.
He writes for SmartPlanet and is not an employee of CBS.