RSS

The Bulletin

Elon Musk is now the U.K.'s 'personal advisor' on electric vehicles

Posting in Energy

Earlier this week, Elon Musk, CEO of Tesla, gave advice to Ireland's Prime Minister Enda Kenny. His idea to help boost innovation in the country: free tuition for engineers.

Now he's being tapped to advise a government in a more official way.

In June, the United Kingdom announced a £500 million investment to support the market for ultra-low emission vehicles -- electric vehicles, plug-in hybrids, and fuel cell vehicles -- from 2015-2020 (on top of a £400,000 pledge from 2010-2015). But to make sure the country gets "the most out of every penny," U.K. Deputy Prime Minister Nick Clegg said today that he's calling on Musk to personally advise the government "on how we can reach the U.K. tipping point for electric vehicles more quickly."

"[Musk] brings unmatched expertise to the table. Among other issues, he’ll consider how we can boost investment, massively increase the take up of electric vehicles across the country and promote the benefits of ultra low emission vehicles more widely to drivers," Clegg said [full transcript of the speech here].

The ultimate goal for the U.K. is to get almost all cars and vans on the road to be ultra-low emission vehicles by 2050. Musk has done a lot to improve EV infrastructure (if only for Tesla cars) and has been able to produce a well-reviewed and highly sought-after luxury electric car. I can't think of anyone else as well-qualified to help the U.K. reach its goals.

Photo: Flickr/jdlasica

Related on SmartPlanet:

— By on November 7, 2013, 1:09 PM PST

Tyler Falk

Contributing Editor

Tyler Falk freelance journalist based in Washington, D.C. Previously, he was with Smart Growth America and Grist. He holds a degree from Goshen College. Follow him on Twitter. Disclosure