While I am all for ad free information and might even be willing to pay for some - assuming the informational sources are competent in their fields of reporting - something extremely rare in the so-called "journalism" of today. Even so, there are a number of news organizations (WSJ for example) that will let you view article summaries for free, but you have to subscribe to get the complete article. It's essentially the same for scientific publications where you can read the abstract for free but have to pay for the article. So, there are demonstrably functional models for Andrew to follow and reliable sources for a probability analysis in which case someone could know the outcome of Andrew's efforts. So, there really is no real mystery or ground breaking news here. What's your point Tyler - just another thinly disguised Smart Planet - PR plug this time for THE DISH?
Great comment on this subject from Dilbert today on the WP: (http://www.uclick.com/client/wpc/dt/?wpisrc=nl_tech)
There are two main ways that blogs and news websites are able to stay financially viable: through advertisements and or the support of a larger media organization. Political blogger Andrew Sullivan is doing away with both of those revenue streams and betting that readers alone will provide enough income to support him and his team.
His popular blog, The Dish, was hosted by Time, The Atlantic, and most recently by The Daily Beast. But now he’s going independent (and 100 percent ad-free) and he hopes that at least some of his estimated 1.5 million monthly visitors will follow him, and pay. The initial cost to readers will be $19.99 for an annual membership. Sullivan calls the pay system a “freemium-based meter” not a paywall, meaning that some of the content will be free before readers are asked to pay to continue reading and in-bound links from other websites will be free.
“The point of doing this as simply and as purely as possible is precisely to forge a path other smaller blogs and sites can follow,” Sullivan wrote in a post. “We believe in a bottom-up Internet, which allows a thousand flowers to bloom, rather than a corporate-dominated web where the promise of a free space becomes co-opted by large and powerful institutions and intrusive advertising algorithms. We want to help build a new media environment that is not solely about advertising or profit above everything, but that is dedicated first to content and quality.”
It’s an ambitious goal. But the question is, will anyone actually pay enough for the blog to be sustainable?
“The answer is: no one really knows,” Sullivan wrote. “But as we debated and discussed that unknowable future, we felt more and more that getting readers to pay a small amount for content was the only truly solid future for online journalism.”
So far, his experiment seems to be working. TechCrunch reports that in the first six hours after Sullivan announced that the blog would be independent, the site has received subscription revenue “well into the six figures.”
