Apple has sought a trademark beyond the "iWatch" and "iPhone" by filing an application for the word used to describe businesses just getting on their feet: startup.
On Tuesday, the tech giant and Sydney-based law firm Baker & McKenzie lodged an application to trademark "startup." TMWatch, which first reported the filing, believes that the process is within its fledgling stages and has not yet been seen by an intellectual property examiner.
According to a screenshot taken by the publication, the trademark would apply to:
Class 35: Retail store services, including retail store services featuring computers, computer software, computer peripherals, mobile phones, and consumer electronic devices, and demonstration of products relating thereto
Class 37: Maintenance, installation, and repair of computer hardware, computer peripherals, and consumer electronic devices; consulting services in the field of maintenance of computer hardware, computer peripherals, and consumer electronic devices
Class 41: Educational services, including conducting classes, workshops, conferences, and seminars in the field of computers, computer software, computer peripherals, mobile phones, and consumer electronic devices and computer-related services; providing information in the field of education
Class 42: Design and development of computer hardware and software; technical support services, namely, troubleshooting of computer hardware and software problems; installation, maintenance and updating of computer software; technological consultancy services in the field of computers, computer software, and consumer electronics; computer diagnostic services; computer data recovery.
A spokesperson from IP Australia, the body that administers Australia’s intellectual property rules, commented:
"It won't be officially protected for at least seven and a half months. If it is accepted, there is a chance to oppose, although it is only a two month window from the date the application is accepted."
Image credit: Apple