SmartPlanet: Apple can grab more share by slashing Mac prices

Macs are expensive - there's really no way to argue that point. But Mac owners - myself included - find enough value in the computing experience to justify the expense.

Even with a premium price, Apple has been gaining share, nearing the double-digit mark, but still not quite there. Realizing all of this, Smartplanet blogger John Dodge argues that Apple could cross that double-digit mark if it would just drop its prices.

How low would Apple need to drop those prices to gain more share? Check out Dodge's blog post on SmartPlanet for details.