Marin Outdoor Living had a difficult 2009, but the retailer changed strategies and is now focusing on a popular line of sustainable outdoor furniture, Mama Green, and "staycation shoppers". Going green is paying off.
Outdoor furniture company targets 'sustainability'
Posting in Sustainability
Marin Outdoor Living had a difficult 2009, but the retailer changed strategies and is now focusing on a popular line of sustainable outdoor furniture...
Jun 24, 2010
I agree with James. The consumer wants longevity and sustainability. Because patio furniture is in the sun for long periods of time, it can become bleached very easily. It is important to have furniture that is built to last in that environment. http://patioshoppes.com
I think that many companies are focusing on sustainability because that is what the consumer wants. Weathering can lead to major problems with outdoor furniture. I love being able to sit on the patio during the summer months; however, direct sunlight can leave a large footprint on your furniture. It is important to have a product that can withstand the wear and tear of being outside.
Great explanation from the video! These products is eco-friendly because it's made from recycled materials. It helps to save the earth. Nice view. http://www.appliedergonomics.com/
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It's cool to see how businesses are coping in a down economy, and it's good to know that specializing in a niche or supporting a cause during a recession can help businesses out considerably. I have a wedding photography company, and during the recession I partnered with a carbon offset nonprofit. It was a very beneficial partnership, and I felt good about doing it. To the above commenter, I don't think there's anything wrong with selling reclaimed products and calling it green. They are reclaimed. Here in Colorado, there's a whole industry that is based on reclaimed wood - reclaimed barns wood, for example, sell as hardwood flooring at a huge premium.
Green outdoor furniture - what a great idea! Entry Doors and French Doors. Personalized Cocktail NapkinsLandscape Services
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Wow, here is an idea. Lets take normal furniture (reclaimed/rough sawn wood and ratan are nothing new) throw a "green" tag on it and make money off of people's ignorance. Excellent.