OnMobile 2011: Targeting location to deliver smarter ads

OnMobile 2011: Targeting location to deliver smarter ads

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At the OnMobile 2011 Summit in Redwood City, Calif., software developers explain how they are using the geographical location of mobile phones to del...

At the OnMobile 2011 Summit in Redwood City, Calif., software developers explain how they are using the geographical location of mobile phones to deliver personalized ads to consumers.

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