Graphic designer Renee Walker says current food labels can be confusing and should instead focus on ingredients. She shows SmartPlanet how she created a new design based on blocks of color.
Creating a smarter food label
Posting in Design
Graphic designer Renee Walker says current food labels can be confusing and should instead focus on ingredients. She shows SmartPlanet how she create...
Nov 9, 2011
Preservatives, for example, are not the (sic) majority of the food, even in our junk food favorites. Yet the size of the "preservatives" box on the label would still be quite small.
Food labelling is largely dictated by legislation. Given the complexity of some food products it could readily result in tiny squares with writing that is illegible to the vast majority of the populace. Nice in concept but impractical in the real world.
Not all packaging will use a 4 color process. In fact many of the boxes shown were 2 color jobs. I think it needs to be simplified... don't break out ingredients. Just create logos, or an icon set for different things. Similar to 'certified organic' or 'certified kosher' instead we could have icons for, allergens, artificial flavorings, artificial colorants, preservatives etc.
Foods have so many ingredients the color distinctions will quickly be exhausted. The fading of a hue having a meaning: this would be lost on Joe/Jane Public and borders on an absurd proposition. Last and not least: some people are color blind!
I guess it would be too difficult for a lot of people, because you missed the point. Red meant fruit NOT an apple. Colorblind? No problem, her system still includes all the elements of the current system. Are we to dumb down everything for Joe/Jane Public. I they'll learn as their kids learn.