Frog was recently tasked with creating a symbol to promote energy consciousness. SmartPlanet correspondent Priya David Clemens visits the design firm's San Francisco offices to learn about the creative process, the symbols developed, and how its designers think.
At Frog, creating a symbol for energy awareness
Posting in Design
Frog was recently tasked with creating a symbol to promote energy consciousness. SmartPlanet correspondent Priya David Clemens visits the design firm...
Sep 8, 2011
Like the design, even though it doesn't make me think immediately of energy or its consumption. Could the e-loop be made into a bi-directional wind driven generator and/or small dynamo (for bike lites,etc)?
a big steaming pile of bull feces? It's biodegradable and entirely natural. And completely describes most green ideas.
Frog has been stuck in their own isolated aesthetic for many years. They have drunk too much of their own Kool-Aid. This is just a stunt to get some press - and new business. Period. What they've done is a waste of time for the talent they hired (and either seemed to brainwash or pick for their malleability), for the media (which sucks up stupid things like this), and for us, who have to read it and are compelled to waste time commenting!
...than to actually "be" good. I can embrace their symbol so that people will think I am ecologically correct, without actually having to be ecologically correct.